Broadcaster and entrepreneur Bobby Kerr embarks on a journey of exploration along the shores of Ireland in his new series for UTV Ireland, Along Home Shores, beginning Thursday, October 27th at 7.30pm.

This eight-part series will see the avid sailor discovering the hidden treasures of the coastlines and waterways, and in each episode, will examine how people are using the natural resources to create employment, while also showcasing the beauty of Ireland along the way.

Birdseye view of the Forty Foot, Sandycove, Dublin

Kerr's journey begins on his own doorstep in south Dublin where he joins bathers for an early morning swim at the Forty Foot. At Grand Canal Dock he meets a local leisure business man and tries paddle boarding for the first time. His fitness is put to the test when cancer support group, the Plurabelle Paddlers, bring him dragon-boat training.

Eugene Garrihy, owner of Dublin Bay Cruises, invites Bobby on board his boat to talk business, and he gets an exclusive invite to Lambay Island by businessman Michael Bermingham, the sole supplier of Lambay meat.

A dedicated seafood trail from Donegal town to Erris in Co Mayo involving five seafood producers and 14 seafood restaurants has joined the existing 'Bay coast' route from Erris to Galway Bay, involving six producers and 28 restaurants.

Pictured at the launch of Taste the Atlantic - a Seafood Journey in Drumcliff Bay, Sligo are some of the participating producers and restaurants

Taste the Atlantic - a Seafood Journey aims to educate visitors and Irish consumers how seafood is caught and farmed:

"The Wild Atlantic Way is the ideal platform to promote and celebrate the best of Irish seafood. BIM are particularly excited about this new route as it focuses on our less well known but exceptional fish and shellfish farmers who expertly cultivate premium oysters, abalone, mussels and Irish organic salmon," remarked Tara McCarthy, BIM chief executive, at the launch in Lissadell House, Sligo.