Marketing plan unveiled for Lough Derg area

A four-year economic and marketing development plan for the Lough Derg area as a tourism destination includes marina faciliaties and the appointment of a designated Tourism Coordinator. 

Entitled A Roadmap for Experience Development and Destination Markeitng 2014-201, Failte Ireland’s plan was launched by Alan Kelly, Minister of State at the Department of Transport, Tourism and Sport.

River Shannon

“The primary purpose is to maintain and improve tourism visitor services, recreational facilities and environmental amenities around the lake and River Shannon to create a ‘Lough Derg’ experience,” he said. 

Objectives include developing Lough Derg as key destination for water-based activities along with walking, cycling, heritage, culture and food experiences.

“This will be achieved through joint cooperation of all tourism stakeholders in the development and marketing of their area under the Lakelands – Lough Derg identity,” Minister Kelly added.

Paul Keeley, Fáilte Ireland said that a “collaborative approach” will be critical. “We will play a central role in the development of a unique and marketable Lough Derg brand that will ultimately lead to an increase in visitors to the region.”

The Lough Derg Marketing Strategy Group comprises teh MWRA, Waterways Ireland, Inland Fisheries Ireland, North Tipperary County Council, Galway County Council, Clare County Council, North Tipperary Leader Partnership, business and trade representatives and TRAP INTERREG IVC

Further details: www.failteireland.ie